Movado Group — Sep to Nov 2025

Movado 2025

A three-hand analog watch for HUGO, built for a younger, unisex wrist.

Role: Industrial design, CMF, rendering
Timeline: Sep – Nov 2025, 10 weeks
Tools: SolidWorks, KeyShot, Illustrator
Recognition: 4th place, Movado Watch Design Competition

All four final colorways of the HUGO watch

The Brief

Appeal to a younger wrist, and work on any of them.

I chose a classic three-hand movement — simple and versatile — so that proportion, case detailing and finish carry the personality instead of a busy dial. Regular reviews with Movado’s designers and executives shaped each round of refinement.

Platform

Movement: VX32E
Case: 39 × 9.99 mm
Dial opening: 33 mm
Crown: 5.5 mm
Strap: 20 mm

Research & Ideation

Moodboard, then six configurations on paper.

A moodboard of consumer electronics, chronographs and street style set the younger, unisex tone. From there I sketched six case, lug and crown configurations.

Concepts

Three directions went to review.

Same case architecture, three different dial languages and colour stories. Concept 02 became the final.

Concept 01 render — **Concept 01** — White case, violet gradient bezel; the radar-ring dial at its most graphic.

Concept 02 render — **Concept 02** — Matte black case, red-to-pink bezel, repeating HUGO-monogram dial texture.

Concept 03 render — **Concept 03** — Navy case, rose-gold bezel, a quieter dual-ring dial.

CAD Development

Back into SolidWorks, in a colourless finish.

Working in a light colorway kept the eye on form rather than finish — case proportion, lug transition, strap thickness and the way the band curls off the lugs were all judged off these passes before any colour was locked.

Front elevation of the watch with the strap laid flat — Front elevation — strap flat

Strap ring — checking curl and buckle overlap

3D linework models

Ghosted linework, so the internals could be checked against the spec without the finish getting in the way.

Ghosted linework, case and strap assembly — Case and strap assembly

Ghosted linework, dial texture study — Dial texture study

Ghosted linework, hands and date placement — Hands and date placement

Final Design

Black case, colour-blocked red bezel.

A radar-ring dial, applied indices, date at three, and a HUGO-patterned strap underside. Seventeen parts, live from the SolidWorks assembly — scroll to take it apart.

Scroll to take it apart

Live 3D from the SolidWorks assembly — 17 parts, 152,355 triangles

Closeup of the black and red dial — Dial — radar rings, applied indices, date at 3

Three-quarter closeup showing the red bezel step and crown — Bezel step and crown

Case in profile — 39 mm across, 10 mm thick

Strap underside showing the HUGO monogram in relief — Strap underside — monogram in relief

Dial and case, stripped

Concentric radar arcs cut into a black disc with the indices picked out in red, then dropped back into the assembled head behind the crystal. The bare case carries integrated lugs, the gasket seat, and the crystal shelf machined into the bezel wall.